Our Purpose
Vision & Mission
Building a future where electricity is affordable, reliable, and sustainable for every San Diegan.
What We Envision
Our Vision
"All San Diegans — individuals, families, businesses, and our community — deserve affordable, reliable, and climate-friendly electricity."
Electricity is a basic necessity, not a luxury. We envision a San Diego where energy is provided by a community-owned, nonprofit utility that:
Delivers Reduced Rates
Lower electricity costs by eliminating profit extraction
Supports Local Solar
Prioritizes local solar and battery storage
Prioritizes Community
Puts community benefits over corporate profits
Our Purpose
Our Mission
Our mission is to educate San Diegans about the advantages of transitioning away from SDG&E's for-profit structure toward a proven nonprofit public power model operating under local governance.
We Accomplish This Through:
Community Outreach
Engaging San Diegans at farmers markets, community events, and neighborhood gatherings
Public Education
Sharing research, reports, and information about public power benefits
Coalition Building
Partnering with environmental, labor, and community organizations
Policy Advocacy
Supporting initiatives and policies that advance public power
Our Principles
Our Commitment
We're working toward an energy future that is:
Cost-Efficient
Eliminating profit extraction and unnecessary costs to deliver the lowest possible rates to all San Diegans.
Resilient
Building a distributed, local energy system that withstands disasters and protects our community.
Ethical
Operating with transparency, accountability, and the public interest as our only priority.
Sustainable
Prioritizing local renewable energy to combat climate change and protect our environment.
Join Our Vision
Together, we can create a future where energy serves the people of San Diego, not corporate shareholders.